How it works
No onboarding call, no brief. Two links and a 10-minute interview, then Social Catalyst writes in your voice and keeps going until you tell it to stop.
01
Two links. Your site tells us the offer, the proof and the people you sell to. Your LinkedIn tells us how you actually write: your last posts, what landed, what you comment on.
Step 1 of 2 · Your links
Example company: Northwind Ledger is fictional.
02
A short voice interview replaces the discovery call. It asks what a good ghostwriter would: the stories behind the company, what you believe that your industry doesn't, who you want to reach. Take it whenever suits you.
Listening…
03
It builds a strategy pack, picks the themes worth owning, and drafts a month of posts in your voice. Founder posts for you, company posts for the page.
Brand kit
northwindledger.com
Northwind Ledger
Month-end close in two days for finance teams at 20–200 person startups.
Northwind Ledger
LinkedIn · Founder · Tue 08:40
Our first finance hire quit on day 9 of month-end close. Not because the work was hard. Because 70% of it was copying numbers between four tools that should have been talking to each other. We built Northwind for her replacement. She has been here two years.
Northwind Ledger
LinkedIn · Founder · Thu 09:15
If your close takes more than five days, look at three places first: 1. Bank feeds you reconcile by hand 2. Accruals that live in someone's head 3. Approvals that wait on Slack Fix those and most teams get two days back. No new hire needed.
Northwind Ledger
LinkedIn · Founder · Mon 07:55
A spreadsheet is not a finance system. It is a finance system's first draft that nobody ever finished.
04
A never-empty deck of on-brand posts. Approve to schedule, skip to bin it. It learns your taste with every swipe and posts at the right time for each channel.
Northwind Ledger
LinkedIn · Founder · Thu 09:15
If your close takes more than five days, look at three places first: 1. Bank feeds you reconcile by hand 2. Accruals that live in someone's head 3. Approvals that wait on Slack Fix those and most teams get two days back. No new hire needed.
Northwind Ledger
LinkedIn · Founder · Tue 08:40
Our first finance hire quit on day 9 of month-end close. Not because the work was hard. Because 70% of it was copying numbers between four tools that should have been talking to each other. We built Northwind for her replacement. She has been here two years.
Drag the card, or use the buttons.
05
Type what you want different, in plain words. Sharper hook, less salesy, add the customer story from last week. One post changes. Nothing else does.
Northwind Ledger
LinkedIn · Founder · Tue 08:40
Our first finance hire quit on day 9 of month-end close. Not because the work was hard. Because 70% of it was copying numbers between four tools that should have been talking to each other. We built Northwind for her replacement. She has been here two years.
01
Two links. Your site tells us the offer, the proof and the people you sell to. Your LinkedIn tells us how you actually write: your last posts, what landed, what you comment on.
02
A short voice interview replaces the discovery call. It asks what a good ghostwriter would: the stories behind the company, what you believe that your industry doesn't, who you want to reach. Take it whenever suits you.
03
It builds a strategy pack, picks the themes worth owning, and drafts a month of posts in your voice. Founder posts for you, company posts for the page.
04
A never-empty deck of on-brand posts. Approve to schedule, skip to bin it. It learns your taste with every swipe and posts at the right time for each channel.
05
Type what you want different, in plain words. Sharper hook, less salesy, add the customer story from last week. One post changes. Nothing else does.
Step 1 of 2 · Your links
Example company: Northwind Ledger is fictional.
Plans the next two weeks, picks topics, writes and designs each post. You get an email the day before anything goes out.
Every approved post on one calendar across every channel. Drag to reschedule.
Open any visual on a canvas. Every element is its own layer: move it, swap it, or replace it by hand.
Have something specific to say? Describe it in a sentence and get a finished post with caption and image.
Reach, profile views and inbound conversations, tracked over time against what you posted.
Every approve, edit and skip feeds the next batch. Week four sounds more like you than week one.
Add your website. Swipe through a month of posts. Ten minutes a week, or none.
