Social Catalyst writes and posts your LinkedIn and social in your voice. You approve with a swipe, or let it run on autopilot.
Free preview from your company website and your LinkedIn. No card.
1WebsiteYour offer, proof and brand2LinkedInYour voice, from your own posts310-minute interviewYour stories and opinions50+ posts in your voiceWeek of 12 October
Calendar
Mon
A spreadsheet is not a finance system
Close checklist, free download
Tue
Our first finance hire quit on day 9
3 places your close leaks time
Wed
Page
Lumen Health closed March in 1.8 days
01
Two links. Your site tells us the offer, the proof and the people you sell to. Your LinkedIn tells us how you actually write: your last posts, what landed, what you comment on.
Step 1 of 2 · Your links
Example company: Northwind Ledger is fictional.
02
A short voice interview replaces the discovery call. It asks what a good ghostwriter would: the stories behind the company, what you believe that your industry doesn't, who you want to reach. Take it whenever suits you.
Listening…
03
It builds a strategy pack, picks the themes worth owning, and drafts a month of posts in your voice. Founder posts for you, company posts for the page.
Brand kit
northwindledger.com
Northwind Ledger
Month-end close in two days for finance teams at 20–200 person startups.
Northwind Ledger
LinkedIn · Founder · Tue 08:40
Our first finance hire quit on day 9 of month-end close. Not because the work was hard. Because 70% of it was copying numbers between four tools that should have been talking to each other. We built Northwind for her replacement. She has been here two years.
Northwind Ledger
LinkedIn · Founder · Thu 09:15
If your close takes more than five days, look at three places first: 1. Bank feeds you reconcile by hand 2. Accruals that live in someone's head 3. Approvals that wait on Slack Fix those and most teams get two days back. No new hire needed.
Northwind Ledger
LinkedIn · Founder · Mon 07:55
A spreadsheet is not a finance system. It is a finance system's first draft that nobody ever finished.
04
A never-empty deck of on-brand posts. Approve to schedule, skip to bin it. It learns your taste with every swipe and posts at the right time for each channel.
Northwind Ledger
LinkedIn · Founder · Thu 09:15
If your close takes more than five days, look at three places first: 1. Bank feeds you reconcile by hand 2. Accruals that live in someone's head 3. Approvals that wait on Slack Fix those and most teams get two days back. No new hire needed.
Northwind Ledger
LinkedIn · Founder · Tue 08:40
Our first finance hire quit on day 9 of month-end close. Not because the work was hard. Because 70% of it was copying numbers between four tools that should have been talking to each other. We built Northwind for her replacement. She has been here two years.
Drag the card, or use the buttons.
05
Type what you want different, in plain words. Sharper hook, less salesy, add the customer story from last week. One post changes. Nothing else does.
Northwind Ledger
LinkedIn · Founder · Tue 08:40
Our first finance hire quit on day 9 of month-end close. Not because the work was hard. Because 70% of it was copying numbers between four tools that should have been talking to each other. We built Northwind for her replacement. She has been here two years.
01
Two links. Your site tells us the offer, the proof and the people you sell to. Your LinkedIn tells us how you actually write: your last posts, what landed, what you comment on.
02
A short voice interview replaces the discovery call. It asks what a good ghostwriter would: the stories behind the company, what you believe that your industry doesn't, who you want to reach. Take it whenever suits you.
03
It builds a strategy pack, picks the themes worth owning, and drafts a month of posts in your voice. Founder posts for you, company posts for the page.
04
A never-empty deck of on-brand posts. Approve to schedule, skip to bin it. It learns your taste with every swipe and posts at the right time for each channel.
05
Type what you want different, in plain words. Sharper hook, less salesy, add the customer story from last week. One post changes. Nothing else does.
Step 1 of 2 · Your links
Example company: Northwind Ledger is fictional.
Content
You write it, or brief someone who does
Written from your site, your posts and a 10-minute interview
Scheduling
Copy, paste, post, repeat
Automatic, at the right time per channel
Platform know-how
Learn every algorithm yourself
Built in, per channel
Team
Agency or a hire
None needed
Cost
Unpredictable
Fixed, from $149/mo
Your time
Hours every week
A 10-minute interview, then ten minutes a week
Agency
$1.5–5k+/month
In-house hire
$4.5–6k/month
Social Catalyst
$149/month
Start where B2B trust is built. One brand brain, written for how each channel works.
5 channels, one voice across all of them.
Posts that sound like you, not a press release.
A company page people actually follow.
Carousels and visuals in your brand kit.
Show up when buyers search your name.
Keyword in, published article out.
On the roadmap
Same brand brain, pointed at more places.
Integrations · coming soon
Connect the places your company's best stories already happen. Social Catalyst listens, picks the moments worth posting, and brings you ideas with the exact line they came from. Nothing goes out without your yes.
Customer calls, demos and team syncs become stories, proof and opinions.
Wins, launches and customer praise from the channels you choose. Approve posts without leaving Slack.
Closed deals turn into proof posts, and you see which posts led to booked meetings.
Releases and changelogs become launch posts the day they ship.
FirefliesTuesday call with a finance lead
“We stopped exporting to Excel the week we switched.”
The Proof: the week a customer stopped exporting to Excel, and what replaced it
Slack#wins
“Closed our first 200-person customer today.”
The Narrator: what changed between our first 20-person customer and our first 200-person one
LinearRelease 4.2
“Bank feeds now reconcile overnight.”
The Teacher: three month-end jobs that should never wait for a human
The Catalyst Method
Social Catalyst runs on the pipeline we built writing LinkedIn for B2B founders by hand: months of prompt tuning, structured outputs instead of prose, and a quality test every post has to pass before you ever see it.
How the method works01
Read
Your site, your last LinkedIn posts and your 10-minute interview become one strategy pack.
02
Position
An ICP document: who buys, what they already believe, what would make them stop scrolling.
03
Theme
30 themes across five types. Each has to be a position someone credible would argue with, not a category heading.
04
Idea
Specific ideas under each theme, tied to your proof and your buyer's objections.
05
Write
Posts in seven shapes, drafted, critiqued and rewritten in four stages.
06
Learn
Every approve, edit and skip tunes the next batch to your taste.
Month to month. Cancel anytime.
Every plan starts with a free preview: your first 10 posts, no card.
For a founder who wants to show up every week without writing.
$149/mo
Get started with ProExtra brands $39/mo
For founders running a personal brand and a company page.
$249/mo
Get started with MaxExtra brands $39/mo
For agencies and studios running clients' social.
$699/mo
Contact salesExtra workspaces $69/mo
For multi-brand teams who want people as well as software.
Custom
Contact salesReal engagements, real numbers. Hover a founder to hear it in their words, or open the full case study.
Growth in profile views within 60 days
“I knew what good LinkedIn looked like. I just couldn't make it happen alongside everything else. Handing it to Social Catalyst was the right call. Within a few weeks it felt like my profile finally sounded like me.”
Gaia Ferrero
Founder, Byzantine
Follower growth in 60 days
“I had so much to say about what we're building, but I couldn't figure out how to say it on LinkedIn in a way that felt right. Social Catalyst helped me find that voice, and then made sure it showed up every single week.”
Biola Babawale
Founder, Cycle Together
Outreach Reply Rate
“I had the credentials, the track record, the institutional relationships. What I did not have was a way to make any of it visible to the right people without being in the room first. Every engagement still started from zero.”
Shahzad Akhtar
Founder & Managing Director, Strateasy Consulting
Profile Views in 60 Days
“The positioning was always clear in my mind. The offer was differentiated. What I had not built was the infrastructure to make both of those things visible to founders before they were already in a conversation with me.”
Kaitlin Malaspina
Principal & Founder, Brenna & Co.
Add your website. Swipe through a month of posts. Ten minutes a week, or none.
